This morning, we released our biggest update thus far to Standard Notes, our encrypted notes app with a focus on simplicity and longevity. We've learned so much over the past few months, and have received a tremendous amount of feedback, both the good and the bad. This newest update makes learning about Standard Notes (and privacy in general) much easier, and also makes installing extensions a 1-click process.
The goal of Standard Notes is to make privacy easy for everyone. To make it thoughtless, so you don't always have to wonder, "is what I'm doing private?" In the first few months, we explained every last detail of how everything works, and why, on our homepage. This catered to a very technical audience, and while that is quite possibly the best audience you can have online, it did make it a little hard for the lay user to understand what we were all about. And, because we couldn't really pick what we were from all the options, we just lumped our description into a comma-separated sentence. You might have seen this before:
Standard Notes is a simple, private, cross-platform, and encrypted notes app.
Try telling that to your friend. We decided to focus on what really matters.
Standard Notes makes your notes easy and your data privacy even easier.
Because of the way Standard Notes is built to protect your data, your note data is on a separate system than your marketing-related data, such as the paid Extended account. This meant that when you wanted to register an extension, you had to go through a very manual process of linking the two up. You also had to install editors one way, themes another, and actions yet another way. All of this is being simplified into one simple concept: an install link. Visit your Extended dashboard, copy the install link, and paste it in your app in the one and only Install Link input.
Ah, the pricing model, or as I like to call it, harder than cryptography. There are no easy answers here. Obviously, we're anti-tracking and thus anti-advertising. Yet we need revenue to sustain. What to give for free and what to make paid? Drawing this line is impossibly hard. We decided to make things simple. Rather than limiting the number of notes you have or how many devices you can link up to your account, we made the base product completely free: cross-platform, end-to-end encrypted notes, unlimited access, and unlimited capacity, for free.
If you want to make your experience better, there are extensions. These include editors like the Advanced Markdown editor or the Code editor, and themes like Midnight and Futura. We think that once you try these extensions, you won't go back. In addition, as part of the Extended subscription, you'll get automated backups of all your notes to your Dropbox and Google Drive, as well as version history for your notes. So that's what we're selling. Is this the best move? Time will tell.
We want to continue making Standard Notes the easiest and most private notes app ever. We still have some work to do. We'd like to make the mobile apps a more uniform experience, while also making the sign up process easier.
We'll also be working with security advisors to ensure the safest, most secure experience.
If you have any questions or concerns whatsoever, please do not hesitate to get in touch: email@example.com